Let’s collaborate

At Startup Distillery I help make “the hard parts” easy for you — and make it simple to figure out what you should be focusing on NOW.


When you contact Startup Distillery you won’t reach a receptionist or an assistant. You’ll speak directly with me.


Quality is critical, yet time is of the essence where ideas are concerned. That’s why I only work with a limited number of clients at any given time.

Flat fee

I work on a flat-fee basis so you feel comfortable discussing issues without hearing the clock tick.


Advising Program

Need some expert guidance? I help entrepreneurs like you build growing businesses step by step, and I’d love to help you too.


  1. You’ve got an idea but need a roadmap for bringing it to life.
  2. You’re stuck and need a game plan for how to grow your business.

I make things easy by offering a low-risk trial that works like this:

For a $500 flat fee we’ll work together for up to 4 hours. During that time we will discuss your needs so that I can give you the specific, actionable advice that helps you build or grow your business as quickly and smoothly as possible.

After the trial period I charge a retainer. Fees generally range from $500 – $1,500/mo., depending on the project.

Business Plans

Starting a business the right way means thinking through key elements ahead of time.

At Startup Distillery you get more than a business plan. You get one-on-one strategic advice that’s like you’re very own startup bootcamp. I guide. I explain. I critique. The hard parts?  We’ll confront them together.

Whether you’re a serial entrepreneur or you’ve never started a business, it makes no difference. Startup, small business, solopreneur or mompreneur, together we’ll develop your vision into a roadmap for building a profitable, growing business no matter what your industry (or how technical).

Custom plans include narrative, financial projections and executive summary, with fees starting at $7,500. Tight budget? Check out my all-inclusive $199 DIY Kit (with templates!).

What you get…

1. Startup bootcamp

No matter which service you choose, we’ll combine your vision with my expertise. Issues you’d rather not face? We’ll confront them together.

2. Proven techniques

I teach you how to position and pitch your business to investors and customers in a way that’s engaging, clear and persuasive.

3. Candid feedback

I wouldn’t be helping if we only focused on the bright side, so I always give it to you straight. That means I point out weak assumptions and gaps, and work with you to resolve them.

4. On-call expertise

You’ll have my decades of experience at your complete disposal. (You wouldn’t be the first to put me on speed dial.) A Wharton degree and years of proven startup expertise informs all the strategies and guidance I share with you.

5. Ready (for anything)
When things change (as they naturally do), you’ll be ready to adapt quickly, take advantage of opportunities and make smart decisions on the fly because you’re prepared.
Let’s do this!
It’s time for the rubber to hit the road.


Chicago, Illinois