Are You Ready to Finally Get Your Amazing Business Idea Out of Your Head and Into an Actionable Business Plan?
… even if you’re “bad with numbers” or break into a cold sweat when you hear the words “business plan”?
The Dream
You dream of starting your business… with your offerings selling like hotcakes & being the envy of your competitors.
There’s just one huge elephant (in the room) blocking your way.
One day you’ll know you’re focusing on the right things.
One day you won’t feel overwhelmed.
Have you ever wondered why it hasn’t happened yet?
Because “One Day” 🐘 is standing in your way.
Do you ever wish you could write a business plan the easier way — without suffering your way through it?
How about starting today, not one day?
Even if you just take one step…
Today can either be DAY ONE or just another day to dream about the future.
I get it. You’re definitely not the only person who ever dreaded writing a business plan. Heck, I hear it every day from other entrepreneurs just like you who say:
- “I know I need a business plan to be taken seriously by investors, but I have no idea where to even start.”
- “I want to get all of my ideas out of my head and onto the page in an organized way, but I’m overwhelmed.”
- “I’ve heard that a good business plan saves you time and money (and headaches) down the road, but writing one seems too complicated.”
- “I want to make sure I do this right, but I can’t afford to pay a consultant to write my plan.”
Here’s what I know for sure after 20+ years helping startups fast-track profitability and get funded…
It doesn’t have to be so complicated.
Sure, it takes some time and effort, but you handle it. After all, that’s the entrepreneurial stuff you’re made of.
It takes a bit of know-how, too — but that’s what I’m here for. I’ll walk you through this process one step at a time.
We’ll do it together… virtually. And it won’t hurt a bit, I promise.
All you need to bring is:
- A roll-up-your-sleeves attitude
- A hot cup of coffee (or other beverage of choice)
- Your entrepreneurial magic-making idea
- And your focused attention
Writing your business plan will be far easier with this kit because I’ve given you a step-by-step, linear process + every template you need.
Ready to start turning your idea into reality?
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The Secret
Want to know how all of those uber-successful founders do it — without having friends in high places or going back to school for an MBA?
They weren’t winging it. They had a plan.
Those unicorn founders are few and far between. Even the startups that have steady growth and a respectable income are in the minority.
The unfortunate truth is, most founders fail to plan. It’s why 7 in 10 startups don’t make it past five years — and it’s why I’ve made it my mission to help entrepreneurs build a foundation that paves the way for profits.
If they do manage to actually launch their business without a solid plan, they hit the Giant Wall of Reality pretty quickly.
They get stuck in “firefighter mode” — putting out whatever fires spring up that day while racing to meet the nonstop, day-to-day challenges of running their business. They barely have time to catch their breath (or grab lunch), so forget about the big picture and thinking strategically.
Their mind is in overdrive wondering why customers aren’t buying… and worrying about how much longer they can keep their head above water.
Instead of failing to plan, what if they had simply taken the time to do it right from the start?
Intentionally. Strategically. Proactively.
Writing a business plan is your golden opportunity to build a solid foundation for your startup. One that’s designed for profitability & growth.
You want a business plan that...
Tells your compelling story.
A plan that clearly communicates your vision and persuasively spells out the whats, hows and whys behind it, so you can attract investors and customers.
Shows your roadmap to profitability.
A plan that shows how the numbers support your story and will ultimately lead to a profitable, growing business.
Serves as your operating blueprint.
Serves as your foundation for growth.
A plan is your North Star when it comes to what helps your bottom line and what doesn’t. And when things change (as they naturally do), you’ll be ready to adapt quickly and take advantage of opportunities as a result of the work you’ve done.
A business plan like this is not only for those who can drop tens of thousands of dollars.
That’s why this kit was designed so that you not only walk away with a comprehensive, actionable business plan, but learn how to think like a CEO.
I want this process to be easier for you.
That’s exactly why I created…
Distilling Your Dream
Created by a pro with 20-plus years of experience helping startups fast-track profitability and get funded.
A completely customizable premium business plan kit for people who want to turn their dreams into reality.
Here’s how it works…
Distilling Your Dream is a complete system that gives you everything you need to write your business plan from start to finish — a clear, linear process without the guesswork.
This is the exact same process I use to help my private clients turn their business dreams into reality.
STEP 1: The Preparation
What to Expect and How the Process Works
Before you dive in, we’ll set some expectations to help keep the process as stress-free and manageable as possible. No more spinning your wheels or wondering if you’re focusing on the right things.If you follow along with me step by step, you’ll be on your way to thinking like a CEO in no time — because that’s exactly what you are now.
But… you have to do your homework (that means reading the step-by-step ebook and then doing the worksheets). A startup doesn’t grow by itself; you have to do the work. I’ve designed this kit to teach you not only what you need to think about, but how to think about it.
STEP 2: The Distilling Process – The Words
How to Write Your Narrative
I’ll help you distill all those swirling ideas into a focused narrative that makes perfect sense — to you, to investors, and to customers.
By the end of Step 2, you’ll have a strong narrative that:
- Explains your concept in a compelling way
- Maps out your execution
- Drives your financial projections
STEP 3: The Distilling Process – The Numbers
How to Prepare Realistic Financial Projections
Here’s where a lot of smart, successful people hit a wall — the numbers.
In Step 3, I’ll walk you through financial projections in plain English, no MBA required. I also detail how to prepare real, practical, defensible financials for your business. Plus, the Excel templates come with formulas built in.
By the end of Step 3, you’ll have buttoned-up financial projections for your business, including your:
- Sources & Uses of Funds
- Profit & Loss Forecast
- Cash Flow Projections
STEP 4: The Finish
Extras That Can Make Your Plan Irresistible
This step is all about using your business plan to do more — such as creating a bulletproof pitch deck, developing irresistible messaging (elevator pitch, website, social media), attracting employees and securing credit from suppliers.
By the end of Step 4, you’ll know how to walk into any room confident you can clearly articulate your vision and back it up with solid financials.
Implementation Bundle
14 Customizable Worksheets
To guide you through every part of your business plan — no more wondering what to focus on next.
- Introductions
- Describe Your Business
- Products & Services Offered
- Market Analysis
- Business Location
- Competition
- Management Team
- Staffing
- Purpose & Uses of Funds
- Equipment List
- Balance Sheet
- Profit & Loss Forecast
- Cash Flow Projections
- Sources & Uses of Funds
PLUS… 3 Customizable Templates
To help you put your narrative and financial projections into standard business plan and presentation-ready formats:
- The Narrative Template
- A Full Set of Excel Templates for Financial Projections
(with built-in formulas) - An Executive Summary | Pitch Deck Template
(Provides the content structure for creating either an executive summary document or developing your pitch deck content.)
Instant Access
Bonus
Ask Me Anything Session
($500 Value)
For 45 minutes you can have my expert consulting brain at your complete disposal. Use this time to get unstuck, ask questions, review key parts of your plan, and get personalized feedback on your specific business.
This is in addition to the free Discovery Call available before purchase. The AMA session is specifically for after you’ve started working through the kit and need specific guidance on your business plan.
Only available until my calendar gets unsustainably booked-up. Good for 3 months from purchase.
Ready to get started on your business plan?
Here’s a quick recap of everything you get:
1 Step-by-Step Guide
14 Worksheets
3 Templates
Uniquely designed to help you build a strong narrative, realistic financial projections, and a persuasive executive summary and/or pitch deck.
Your investment = $1,500
Just for comparison — my custom business plans start at $20,000.
But I wanted to make this comprehensive solution available to serious entrepreneurs who are ready to invest in doing it right.
So I’ve packaged up the exact same process I use with my private clients at a fraction of the investment.
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What other founders are saying about
Distilling Your Dream…
Without a doubt my favorite feature was the worksheets — they helped me structure my writing and ensure I was asking myself the right questions.”
Andrew Sacks
Cotacachi Honey Fund
“I love how this kit enables me to make small goals so I’m not too overwhelmed.
I’ve really been able to make it my own. Keeping all my notes and thoughts together as I work has helped me stay organized for such a big project.”
Amy Couey
Art Gym Collective
“I used Diane’s Business Plan Kit with great success.
- The kit really helped me channel the information in my head onto paper.
- The templates were sophisticated, yet easy to use.
- The worksheets were especially helpful.”
Michael Henszey
The Jam House
Meet Diane
Hi, I’m Diane – Founder & Principal of Startup Distillery.
Distilling Your Dream is the result of my work with countless startups over the last 20+ years.
Since I launched Startup Distillery, I have worked with entrepreneurs in industries ranging from clean energy to life sciences, retail to consumer products, entertainment, food and beverage, health and wellness, tech of all kinds… and distilleries, of course.
I’ve worked with startups of all sizes, too. Some were designed to remain small, while others laid the groundwork for growth. Some chose to bootstrap, while others secured investors or bank loans. Through the years I’ve learned what it takes to launch and grow a successful business, as well as what investors look for in a startup.
Distilling Your Dream takes my decades of experience and puts it right in your hands. I’m giving you the keys to the kingdom and not holding back a single thing.
This is the very same guidance I give my private 1:1 clients — at a fraction of the investment.
Here’s the best part…
You’re not on your own. As a special bonus, I include one complimentary 45-minute call with me to give you personalized help.
So if you hit a snag, you can book a call (as my schedule allows) to get unstuck — at no additional charge.
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You may be wondering why this kit costs $1,500 when there are cheaper options out there
(hint: you get what you pay for)
Like any seasoned entrepreneur, I did my research before creating this Business Plan Kit.
The market is flooded with cheaper options that claim to be step-by-step and easy-to-use, just as I do.
Having tried many of them myself, I respectfully disagree. I designed Distilling Your Dream to offer more, which is why it costs more.
If you’re looking for the most complete, streamlined solution from a proven expert… Distilling Your Dream is the choice for you.
But if you’re not sure, it’s 100% okay for you to choose a less expensive option to start. Then you’ll be able to see what I’m talking about. The great news is, when you’re ready, Distilling Your Dream will be here waiting for you.
Backed by my “Call Me If You’re Stuck” Guarantee
Is this kit right for you?
Distilling Your Dream
is a smart investment for you if…
You don’t want to wing it.
This is all new for you.
You want to accelerate your learning curve and avoid expensive mistakes.
You want to be proactive.
You want to anticipate challenges and get ahead of problems before they derail you.
You’re ready to GO.
You want to hit the ground running, anticipate challenges, and be prepared for success.
You want to attract customers.
You want to clearly articulate your vision, so you can attract investors, customers, partners — even employees.
You value expertise.
You want a roadmap for building a business designed for profitability and lasting growth — without a 5-figure price tag.
If you answered yes to any of these, you’re ready.
1. What do I get with Distilling Your Dream?
You get instant access to:
- Distilling Your Dream, a 100-page ebook that’s easy to understand, written in plain English and shows you exactly how to write a compelling business plan for any industry (plus an audio version of the ebook if you’d rather listen).
- 14 step-by-step worksheets to guide you through every part of your business plan — both the narrative and financial portions — while also keeping you on track and organized.
- 3 easy-to-use templates to help you build a compelling narrative, realistic financial projections, and a persuasive executive summary.
2. Can I see some sample chapters before I purchase?
Yes! You can click here or you can scroll down to the very bottom of this page, where you’ll find a link that says, “Download Sample Chapters.” You’ll be able to see the full table of contents, sample chapters, and a sample worksheet, too.
3. How is Distilling Your Dream delivered?
After your purchase, you’ll receive two emails from me:
- Your receipt.
- A longer email (which can take up to 10 minutes to arrive) that contains a message from me and, at the bottom, your download link and instructions.
If you don’t receive them, please check your promotions tab or spam folder before reaching out to me.
NOTE: Once you’ve downloaded Distilling Your Dream, it’s yours to keep forever. However, download links are only good for one week — after that there are no guarantees.
4. How long will I have access?
5. How does the complimentary call work?
As a special bonus, I include one complimentary 45-minute call with me to give you personalized help. So if you hit a snag, you can book a call with me (as my schedule allows) to get unstuck at no additional charge.
6. Can I contact you if I have questions or get stuck?
Absolutely! You can email me or book time on my calendar any time — you can even call me impromptu during normal business hours (leave a message if you don’t reach me and I’ll call you back).
7. What is your refund policy?
The “Call Me If You’re Stuck” Guarantee
Diane here. Real person. Hi 👋
Look, I get it. Writing your business plan can be tricky. While I’ve done everything in my power to make the process as easy as possible with this kit, you may get stuck.
Totally normal. So I want you to call me if you get stuck. Seriously, I will give you my phone number. Or you can take advantage of the complimentary 45-minute call you get as a bonus with your purchase. (Available until my calendar gets unsustainably booked-up.)
Let’s get your amazing idea out of your head and into an actionable business plan, so you can launch a growing business.
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Here’s a quick recap of everything you get:
1 Step-by-Step Guide
Shows you how to write a compelling business plan for any industry. Written in plain English, without buzzwords and jargon. (Plus an audio version if you’d rather listen.)
14 Worksheets
3 Templates
Uniquely designed to help you build a strong narrative, realistic financial projections, and a persuasive executive summary and/or pitch deck.
Your investment = $1,500
But I wanted to make this comprehensive solution available to serious entrepreneurs who are ready to invest in doing it right.
So I’ve packaged up the exact same process I use with my private clients at a fraction of the investment.
Safe and Secure Checkout