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How to Find Your Target Audience

How to Find Your Target Audience

  When it comes to starting a business, knowing how to reach your target audience is crucial. But how do you find them?There are a lot of people telling me to blast ads all over Facebook and Instagram, but that doesn’t resonate with me. How do I find where my...

3 Alternative Funding Options For Your Startup

3 Alternative Funding Options For Your Startup

  Even though I’m a big believer in bootstrapping, sometimes there’s just no avoiding the need to raise capital. Most entrepreneurs immediately think: investors. But that’s not your only choice – and it may not even be the best choice for you and your company....

3 Times When Taking On Investors Actually Makes Sense

3 Times When Taking On Investors Actually Makes Sense

  Just because everyone talks about investors as the be-all end-all doesn’t mean you need them to build a successful business. (Pssst! You’re usually better off without them.) Nonetheless, there’s no denying that certain situations call for a pile of cold, hard...

The Downside of Investors

The Downside of Investors

  When you’re starting a business, finding investors may seem like the answer to all your problems. But in most cases you’d be wrong. It’s not that I don’t believe in the value of investors, because I do. But not right away. It’s far better to bootstrap as long...

3 Things Every Startup Needs

3 Things Every Startup Needs

  When you’re starting a business, finding investors may seem like the answer to all your problems. But in most cases you’d be wrong. It’s not that I don’t believe in the value of investors, because I do. But not right away. It’s far better to bootstrap as long...

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