Blog

Monthly shots of practical advice.

Hi, I’m Diane. I help entrepreneurs like you distill their ideas into growing businesses, one step at a time.

How do I do that? By helping make “the hard parts” easy for you, and making it simple to figure out what you should be focusing on NOW.

For 20+ years I’ve been helping all kinds of clients in all kinds of industries — and I’d love to help you, too :-)

During the Pandemic, Focus on What You CAN Do

During the Pandemic, Focus on What You CAN Do

  And here's the transcript...Hi, everyone. I’ve decided to try something a little different this month (so bear with me). I wanted to make this month’s post more personal since I think it’s safe to say that we’re all reeling from the effects of the coronavirus...

The Difference Between Profit & Loss and Cash Flow Projections

The Difference Between Profit & Loss and Cash Flow Projections

  Profit and cash are not the same thing. Even if you aren’t a numbers person, as a business owner it’s important that you understand the differences between a profit and loss statement* and a cash flow statement. For starters, profit and cash are not the same...

Financial Vocabulary for People Who Hate Numbers

Financial Vocabulary for People Who Hate Numbers

  Hate numbers? You are not alone. Almost everyone has an irrational fear or two, whether it’s snakes, dentists or small enclosed spaces. Usually not too big a deal... except when you’re an entrepreneur with a numbers phobia. But figuring out how much money...

How to Find Your Target Audience

How to Find Your Target Audience

  There are a lot of people telling me to blast ads all over Facebook and Instagram, but that doesn’t resonate with me. How do I find where my target audience lives without blasting ads all over the internet?When it comes to starting a business, knowing how to...

3 Alternative Funding Options for Your Startup

3 Alternative Funding Options for Your Startup

  Even though I’m a big believer in bootstrapping, sometimes there’s just no avoiding the need to raise capital. Most entrepreneurs immediately think: investors. But that’s not your only choice – and it may not even be the best choice for you and your company....

3 Times When Taking On Investors Actually Makes Sense

3 Times When Taking On Investors Actually Makes Sense

  Just because everyone talks about investors as the be-all end-all doesn’t mean you need them to build a successful business. (Pssst! You’re usually better off without them.) Nonetheless, there’s no denying that certain situations call for a pile of cold, hard...

The Downside of Investors

The Downside of Investors

  When you’re starting a business, finding investors may seem like the answer to all your problems. But in most cases you’d be wrong. It’s not that I don’t believe in the value of investors, because I do. But not right away. It’s far better to bootstrap as long...

3 Things Every Startup Needs

3 Things Every Startup Needs

  Imagine a stool with only one or two legs. Pretty wobbly. Just as every stool needs three legs to keep from falling over, so, too, does your startup. That’s why you need these three elements to start off on the right foot. Each has a crucial role to play, and...