1:1 Consulting

“I wish I had a startup expert on speed dial.”

Wish granted (ta da!)

You bring your ideas, expertise and passion.

I’ll help you distill them into a growing, profitable business.

Building a successful business involves a lot of moving parts that require a new way of thinking and proactive planning — but if you’re new to entrepreneurship, it can be hard to know where to begin, what to do and how to do it.

It takes most new businesses an average of 5-10 years to become truly successful. (About 3-5 years to become profitable and another 5 years to properly execute your vision and find real success — and 50% won’t even make it that long.)

For some people, failing might be a risk you’re willing to take. You may be prepared to spend 5-10 years in the red while trying to figure things out on your own — with a little help from Google, free online templates, and an online course or two.

But if you’ve been making a healthy salary and waiting for forever to bring your dream to life, the idea of it taking up to a decade to replace your income may drive you to the nearest whisky bar.

Folks love to say, “You don’t know what you don’t know.” But wouldn’t things be a whole lot easier if you had someone in your corner who does know what you don’t know?

That’s where I come in — and having spent the last 20-plus years helping entrepreneurs across all industries, I’m here to tell you that you can create your own, shorter timeline for success.

“Diane helped me build a real blueprint for my business finances while showing me how to grow my business and increase my income. Additionally, I valued her perspective regarding professional decisions.

Diane is the startup business consultant you didn’t know you needed. She has been like a therapist for my inner entrepreneur that I didn’t know I wanted or needed. I am so grateful for her guidance.”

Stuart Cockram

Stuart Cockram Associates

“We needed a financial consultant with real startup experience.

Diane built and taught us how to understand a sophisticated startup financial projection model. I was surprised by how much I enjoyed the whole collaborative experience!”

Here’s what I can do for you…

No matter where in the world you’re located, you can have a seasoned startup expert on call to help you figure out the hard stuff while avoiding the classic (and not-so-classic) mistakes, pivots, and course corrections that can be so risky and expensive. Over the years I’ve seen that entrepreneurs who are in the early stages of building a business often need the following types of help:

1. Step-by-Step Business Blueprint.
Maybe you have a specific goal related to your business (or business idea), but don’t know how to get from here to there. You wish there were someone who could just tell you how to do it. I can do that for you. For years I’ve been helping entrepreneurs achieve their goals by developing step-by-step roadmaps to get them there.

2. Financial Projections.
Hate numbers? You wouldn’t be the first to break into a cold sweat hearing “gross margin.” I can help you not only prepare your financial projections, but understand them. We’ll build them together step by step as I explain the everything in plain English. In fact, I’ll get you so comfortable with your projections that you’ll be able to explain them to investors, partners — even your accountant.

3. Additional Revenue Streams
It’s easy to get so focused on your main offerings that you miss out on the not-so-obvious revenue streams you could easily tap into. In missing these opportunities you may be leaving a lot of money on the table. You need a startup consultant who has the experience to connect the dots and point out the revenue streams that are a natural growth opportunity for your business. (Psst, I happen to know a gal.)

4. Pricing Strategy & Optimization
How do you price your products and services for maximum profit and get paid what you’re worth? Figuring out the right prices for your products and services can be a tricky business. Too often I see startups that forget to include all of their costs and not realize they’re losing money until it’s too late — or service providers undervalue their offerings. I can help you develop a pricing strategy that not only keeps you profitable and in the black, but gets you paid what you’re worth. (Because you deserve it.)

5. Ongoing Business Guidance
“Does this make sense?” “Am I crazy for thinking this?” are questions that every entrepreneur asks at one time or another. The answer to these dilemmas is having a seasoned startup advisor on speed dial to serve as your sounding board and objective voice of reason so you can make your decisions with confidence. I’ll help frame your thinking when it comes to the opportunities and challenges that naturally arise with any business so you can adapt quickly and make smart decisions.

Sometimes you’re just not sure “what to do and in what order.” Just as it’s hard to see the forest through the trees, it can be hard to shift between the big picture and the details when you’re immersed in your business. I can help you set, prioritize and execute your business goals so that you’re moving forward on the projects or pieces that are most important to your startup’s long-term success — with regular check-ins, meetings, and tactical advice to keep you on track.

Diane Tarshis, expert startup advisor.

Ready to get started?

You can get started by requesting a free discovery call below.

Here’s how it works.

Our work together is personal and collaborative — and always tailored to your specific business.

STEP 1: Clarify your goals.
First things first, we’ll have a conversation where you share the challenges you’re facing with your business or your business idea. I’ll ask plenty of questions to get clear on your biggest priorities. This ensures we pinpoint exactly what kind of support you need.

STEP 2: Make a plan of action.
Depending on which option you choose, we’ll meet either biweekly or weekly. I already started mapping out ways I can help you during our initial call, so we’ll refine that plan with specific strategies and tactics to help you reach your goals.

STEP 3: Dive in.
During each call, I’ll give you specific new ways of thinking, action steps, and homework to keep you moving forward. And I’ll be with you every step of the way to answer questions and help you navigate whatever obstacles you encounter.

Three ways to get in touch.

(773) 871-0110

(it’s free!)


It’s like insurance that you’re doing it right.

Reina Takahashi


“As an independent artist, I’d been focusing solely on commercial commissions, but wanted to expand my offerings and diversify my sources of income.

Diane helped me organize and vet my business ideas, prioritize them, and break them down into actionable steps.

Our work together helped me to transition from seeing myself as a freelancer to seeing myself as a business owner.”

Andrew Shamrao

Divaker Consulting

“The greatest strength Diane brings to the table is her business background combined with her critical thinking.

She’s insightful, asking challenging questions about key business issues.”

So you’re probably wondering …

what is the investment?

Every consulting package is custom, but my clients generally invest in the neighborhood of $500-$1,700 per month depending on the level of support they choose.
(3-month minimum for new clients)

Diane Tarshis, expert startup advisor.

Ready to take your shot and make it count?

You can get started by requesting a totally free “let’s see if we’re a good fit” call below.

Don’t be shy.

No harm in a phone call.

Book me

(it's free!)