Custom Business Plans

Custom-crafted to help you launch a business built for profitability and growth — and get funded.

My Approach Works.

Here’s proof.
Terri Graham, happy Startup Distillery client
“Diane’s business plan secured us a $100,000 business loan within 48 hours. Our plan gave us credibility with our investors and enabled us to then secure $1 million. There is no question we couldn’t have done it without her.”

Terri Graham
Cuvée Lounge

Result: Secured a $100,000 business loan in 48 hours, followed by $1 million from investors.

Max Robbins, happy Startup Distillery client.
The business plan process helped us fully understand our business, brand and products in a way that we didn’t when we started. Thanks to her expertise, Diane is able to point out the problems you might not think of yourself, and helps you resolve them ahead of time.”
Max Robbins Bona Fide Beverage
Result: On store shelves within 1 year; won first award 3 months later.

Big ideas are flowing, you’re bursting with excitement, and you’re ready to jump in and start taking action.

I see it all the time — founders spending their time and money on things everyone else is telling them to do. Building a website. Hiring a branding expert. Getting social media up and running. (Cue the late-night Google rabbit hole.)

All before they even have a strategy.

It’s easy to get caught up in the exciting parts. But most first-time founders wind up neglecting the one thing that will have the biggest impact on whether their doors will still be open a few years from now:

Creating a well-thought-out plan.

You wouldn’t even think of building a house without a blueprint. Yet, the vast majority of founders don’t take the time to map out their own business blueprint, even though it’s the key to getting funded and the cornerstone of any startup’s success.

Dan Szor, Founder of Cotswolds Distillery

A business plan will benefit you if…

You need funding.

You’re looking to raise capital from investors, banks, or friends and family — and you need a plan that holds up under scrutiny.

You can't afford to wait.

You don’t have 5–10 years to replace your income through guessing and pivoting. You need a clear path to profitability.

You have the idea — but not the details.

You know you have something great, but you haven’t nailed down the fundamentals — like who your ideal customer is.

Sound familiar? You don’t have to figure this out on your own.

Diane’s guidance was a key reason we were able to secure investors.

She had the experience to recognize our core strengths, and consistently challenged us in ways that improved our concept and focused our message.”

Rusty Sproat

Figo Pet Insurance

“We couldn’t figure out why VC’s weren’t understanding our business.

Diane helped us refine our business model so that now we thoroughly understand our business — and it shows.”

George Mallett

ResourceHunt

How business plans have evolved.

Traditional 50-page business plans were built for a different era. Today’s founders need something sharper and far more distilled — a Business Blueprint. A Business Blueprint is laser-focused on your business model, market positioning, operations, and path to profitability — in a way that brings clarity and drives action (vs. a document that collects dust). Same rigorous process. Same methodology. But a modern, practical document you’ll actually use. Clients today don’t need a traditional business plan (and investors don’t want them). What they need is clarity, guidance, and a roadmap. That’s what a Business Blueprint delivers — and it’s at the heart of my 90-Day Velocity Plans. Learn about Velocity Plans →
99%

of my clients who sought funding secured it.

0

pivots for clients who do the work.

“Diane made the business plan process easy and fun without losing any attention to detail.

She helped us think outside the box, and worked to help us build not just a business plan, but a growing, profitable business.

Not coming from a business background, it was really helpful having her guidance and perspective.”

Alexa Bancel

B. Wise Rehabilitation

Diane knows her stuff!

We wanted an unbiased guide through the business planning process, and she helped us think through the details in every aspect of our business.

Our meetings always ended with clearly defined homework to keep the process moving.”

Rachel Wise

B. Wise Rehabilitation

So, what’s the investment?

Your investment:

Working directly with me to develop a traditional custom-crafted business plan is a 5-figure investment that starts at $20,000 and includes unlimited access to my expert consulting brain. To get an exact quote on a traditional custom plan for your business, let’s talk so I can learn more about your vision.

Startup Distillery client and success story Robin Road Cocktails (part of Bona Fide Beverage). Product images of 3 of their ready-to-drink canned cocktails + founder headshots

Theresa & Max Robbins, Founders of Bona Fide Beverage.

Result: On store shelves within 1 year; won first award 3 months later.

Ready to build something that lasts?

Or call me: (773) 871-0110

Cover of Startup Distillery's Premium Business Plan Kit for Startups of All Kinds. The title is: Distilling Your Dream

Not ready for 1:1 consulting?

Distilling Your Dream is my step-by-step Premium Business Plan Kit that gives you the same proven system I use with private clients. Professional-grade templates and guidance, designed for any industry. Instantly downloadable.
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