• “I know I need a business plan to be taken seriously by investors, but I have no idea where to even start.”
• “I want to get all of my ideas out of my head and onto the page in an organized way, but I’m overwhelmed.”
• “I’ve heard that a good business plan saves you a ton of work and headaches down the road, but writing one seems too complicated.”
• “I want to make sure I do this right, but I can’t afford to pay a consultant to help me write my plan.”

It doesn’t have to be so complicated.

Sure, it takes some time and effort, but you can handle it.

After all, that’s the entrepreneurial stuff you’re made of.

It takes a bit of know-how, too — but that’s what I’m here for.

I’ll walk you through this process one step at a time. We’ll do it together… virtually. And it won’t hurt a bit, I promise.

All you need to bring to the table is:

• A roll-up-your-sleeves attitude
• A hot cup of coffee (or other beverage of choice)
• Your brain full of entrepreneurial-magic-making ideas
• And your focused attention

Those unicorn founders are few and far between. Even the business owners who have steady growth and a respectable income aren’t in the majority.

The unfortunate truth is, most founders fail to plan for their business. (This is why 50% of businesses tank within the first 5 years.)

If they manage to actually launch their business without a solid plan, they hit the Giant Wall of Reality pretty quickly.

They get stuck in “firefighter mode” — putting out whatever fires spring up that day while racing to meet the nonstop, day-to-day challenges of running their business.

They barely have time to catch their breath (or grab lunch), so forget about the big picture and thinking strategically.

Their mind is in overdrive wondering why customers aren’t buying their widgets… and wondering how much longer they can keep their head above water.

Instead of failing to plan, what if they had simply taken the time to do it right from the start?

Intentionally. Strategically. Proactively.

Writing a business plan is your golden opportunity to build a solid foundation for your business — one that’s built for long-term success.

You want a business plan that:

• Tells your compelling story: A plan that clearly communicates your vision and persuasively spells out the whats, hows and whys behind it, so you can attract investors and customers.
• Shows your roadmap to profitability: A plan that shows how the numbers support your story and will ultimately lead to a profitable, growing business.
• Acts as your business blueprint: A plan that demonstrates that you’ve anticipated challenges — because once you launch, you’ll be shifting into “firefighter mode,” putting out the daily fires that naturally spring up. BUT unlike the other folks, you’ll be prepared.
  
• Serves as your foundation for growth: A plan is your North Star when it comes to what helps your bottom line and what doesn’t. And when things change (as they naturally do), you’ll be ready to adapt quickly and take advantage of opportunities as a result of the work you’ve done.

A business plan like this is not only for the elite few who can drop thousands of dollars on a consultant.

I believe anyone ought to be able to start a business they love, so they can build the life they want.

That’s why this kit is not just DIY. Its purpose is to make the starting-a-new-business experience accessible to virtually anyone — including YOU.

Another thing — I believe it’s our thinking that holds us back 99% of the time.

That’s why this kit was designed so that you not only walk away with a complete, actionable business plan, but learn how to think like a smart business owner.

I want this process to be easier for you.

That’s exactly why I created…

Distilling Your Dream: The Step-by-Step Kit for Business Plans is an all-in-one, downloadable toolkit that gives you everything you need to write your business plan from start to finish — without having to spend hours struggling to string together sketchy freebies you found on the internet.

This is the exact system I use to help my private clients turn their business dreams into reality.

Distilling Your Dream is the result of my work with countless startups over the last 20-plus years.

Since I launched Startup Distillery, I have worked with entrepreneurs in industries ranging from clean energy to consumer products, retail to food & beverage and more.

I’ve worked with startups of all sizes, too. Some were designed to remain small, while others laid the groundwork for growth.

Some chose to bootstrap (self-fund), while others secured outside investors (venture capital; angel investors; friends & family).

Still others opted for bank loans or more creative financing options.

I’ve learned a lot about what it takes to launch a successful business, as well as what investors look for in a startup.

Yet in all my years of working with inspiring, passionate founders, one frustration remained: I didn’t have an effective way to help people with unlimited dedication, commitment and passion, but limited budgets.

Until now…

The digital boom makes it easy for me to share what I’ve learned in a way that won’t blow your budget.

Distilling Your Dream takes my decades of experience and puts it right in your hands. I’m giving you everything you need and not holding back a single thing.

This is the same guidance I give my private 1:1 clients — at a fraction of the investment.

And guess what?

While this is a DIY kit, you’re not on your own.

As a special bonus, I’ve included a 60-minute 1:1 Kickstart Your Business Plan Session with me to give you personalized feedback and help. (Not to try to sell you anything else, but to help you!)

So if you hit a snag, you can book a call with me to get unstuck absolutely free.

Before creating this all-in-one DIY Business Plan Kit, I did my research.

The market is flooded with cheap options that describe themselves as step-by-step and easy-to-use, just as I do.

Having bought and read many of them myself, I respectfully disagree. I designed Distilling Your Dream to offer more, which is why it costs more.

If you’re looking for the most complete, streamlined, easy-to-understand long-term solution… created by an expert with 20-plus years of real startup experience, then Distilling Your Dream is the best choice for you.

And if you want to know exactly how this kit is different from other options…

• You want to turn your passion into a successful business — and you know you need a plan to do it.
• You’re brand new to this, and you want to do things the right way.
• You want to accelerate your learning curve and avoid expensive mistakes.
• You want to clearly communicate your vision, so you can attract investors, customers, partners — even employees
• You want to hit the ground running when you launch, anticipate challenges and save yourself a lot of heartache.
• You want a step-by-step, custom roadmap for launching a growing, profitable business — without a 4- or 5-figure price tag.

What do I get with the DIY Business Plan Kit?

You get instant access to:

• Distilling Your Dream: The Step-by-Step Kit for Business Plans, a 108-page ebook that’s easy to understand, written in plain English, and shows you exactly how to write a compelling business plan for any industry (+ an audio version of the ebook if you’d rather listen)
• 14 step-by-step worksheets to guide you through every part of the words and the numbers
• 3 easy-to-use templates to help you build a compelling narrative, realistic financial projections, and a persuasive executive summary
• A free 60-minute 1:1 call with me to give you personalized feedback

Can I see some sample chapters before I purchase?

Yes! Sign up here and I’ll send you the full table of contents, some sample chapters and a sample worksheet, too.

How is it delivered?

After you purchase, you’ll receive an email confirmation with download instructions on how to access:

• The ebook and worksheets, which are PDFs.
• The Narrative and Pitch Deck templates, which are editable Word documents.
• The financial templates, which are editable Excel spreadsheets with built-in formulas.

How long will I have access?

Once you’ve downloaded Distilling Your Dream, it’s yours to keep and use for as long as you like.

Can I reach out if I have questions or get stuck?

Yes! You can email me any time. And once you purchase, I’ll even send you my phone number.

What’s your refund policy?

Due to the instant access and digital nature of this product, refunds are not available. However, if you get stuck or have questions, I’m here for you. You can reach out, or take advantage of the free 1:1 session you get with purchase.

What if I don’t receive an email after purchase?

Check your spam folder first, then email me at diane@startupdistillery.com.

Diane here. Real person. Hi 👋

Look, I get it. Writing your business plan can be tricky. While I’ve done everything in my power to make the process as simple as possible with this kit, you may get stuck.

Totally normal. So I want you to call me when you get stuck. Seriously, I will give you my phone number. Or you can take advantage of the free 60-minute call you get as a bonus with your purchase.