Frequently Asked Questions

Successful founders don’t wing it — they ask questions first. Here are the ones I hear most often.

1. I've never started a business before. Is that a problem?
It’s actually ideal. I specialize in first-time founders at the idea stage or just beyond. People who are experts in their field — or have a serious passion they’ve honed for years — but have never built a business before. You bring the industry expertise… I bring the expertise in building for profitability and lasting growth.
2. I'm thinking about leaving my job to start a business. Where do I even start?

Right here. I help people at “Stage Zero” — the idea stage and just beyond. Before you quit your job, before you make expensive mistakes that are hard to undo. The foundational work we do together will help you avoid expensive mistakes and save you from months of guessing and pivoting.

3. I have a business idea, but I don’t know where to start. Can you help?

This is incredibly common among smart, accomplished people. You’ve spent years — decades even — becoming the expert in the room. But building a business is a completely different skill set.

There’s no earthly reason you’d know how to do this. But I do. That’s why collaboration is at the core of how I work — you bring the industry expertise, I bring the expertise in how to build a profitable business that lasts. I show you what to focus on first, which questions to answer before you make decisions, and where to put your time and money.

4. Do I need a business plan to work with you?
No – and in most cases, it’s better than you don’t. Many of my clients come to me with just an idea. We figure out the rest together.
5. I'm in my 40s/50s — is it too late to start a business?

Definitely not. Data actually shows that founders over 40 are more likely to succeed. You have real expertise, professional networks, and life experience. Those are assets, not liabilities.

6. I want freedom and flexibility, but I can't afford to risk everything I've built.
That’s exactly the tension I help people navigate. You want to build something of your own — but you’re not willing to gamble away everything you’ve built to do it. You still need to support your family, fund retirement, pay for kids’ college. It doesn’t have to be either/or. We map out a plan that’s built for profitability and growth — not one built on wishful thinking.
7. Do you only work with distilleries?

No — I work with businesses of all kinds, ranging from clean energy to life sciences, retail to consumer products, entertainment, food & beverage, health and wellness, tech of all kinds and more.

I named my company Startup Distillery because I take all of the ideas, dreams, goals and concerns swirling in your head, synthesize them and then distill them into a coherent roadmap that gets you from here to there. (I also happen to enjoy distilled spirits.)

Ready to fast-track your success?

Or ring me now at +1 (773) 871-0110