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Business Plan Kit

Here’s what you need to know upfront:

This kit doesn’t give industry-specific advice. It gives you something far more valuable — a proven system for building any business from the ground up with profitability and lasting growth in mind.

The fundamentals of building a profitable business are universal. You need a clear understanding of your business concept, realistic financial projections, and a detailed operating blueprint. This kit covers all three.

I’ll help you skip the costly guessing and pivoting that trips up most first-time entrepreneurs. The playbook for a profitable business does exist — and this is it.

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Cover of Startup Distillery's Premium Business Plan Kit for Startups of All Kinds. The title is: Distilling Your Dream

Industry-Specific Titles

Everything you need
to write your business plan,
from start to finish.

Custom-crafted by Diane Tarshis and based on 20+ years of helping entrepreneurs build businesses that get profitable (and funded) faster than they can on their own.

99% of her private clients who sought funding secured it.

The completely customizable premium business plan kit for people who want to turn their dreams into reality.

Investment: $1,500

INCLUDES: 45-minute Ask Me Anything session with Diane ($500 value)

What you get…

Step-by-Step Guide

Shows you how to write a compelling business plan for any industry. Written in plain English, without buzzwords or jargon — plus you get an audio version if you’d rather listen.

Worksheets

Guide you through every part of your business plan — both the narrative and financial portions — one step at a time.

Templates

Easy-to-use to help you create a compelling story, realistic financial projections and a winning pitch deck.

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Here’s what I offer

that no one else does:

1. Concise

This kit is as distilled as it gets. I’ve spent years boiling down the process to its essence — no fillers, artificial flavors or unnecessary extras.

2. Step-by-Step

It’s the most easy-to-follow, linear, streamlined option on the market.

3. Proven Expertise

99% of my private clients who sought funding secured it. Two decades helping founders fast-track profitability and get funded.

4. Conversational

This kit was designed to recreate the experience I give my clients. It will feel like I’m sitting right next to you, explaining every step in plain English.

5. Real Life Examples

Chock-full of real examples that clearly explain the hows and whys behind every step, so you can arrive at the answers that help you build a growing business.

6. Accessible

I’m a real live person who’s available to you for one-on-one guidance if you need it. Questions before you buy? Give me a ring at  (773) 871-0110 or book a free call.

Just for comparison — my custom business plans start at $20,000 (here). But I wanted to make this all-in-one solution more accessible. So I’ve packaged up the exact same process I use with my private clients at a fraction of the investment.

Your investment = $1,500

You may be wondering why this kit costs $1,500 when there are cheaper options out there

(hint: you get what you pay for)

Like any seasoned entrepreneur, I did my research before creating this Business Plan Kit.

The market is flooded with cheaper options that claim to be step-by-step and easy-to-use, just as I do.

Having tried many of them myself, I respectfully disagree. I designed Distilling Your Dream to offer more, which is why it costs more.

If you’re looking for the most complete, streamlined solution from a proven expert… Distilling Your Dream is the choice for you.

But if you’re not sure, it’s 100% okay for you to choose a less expensive option to start. Then you’ll be able to see what I’m talking about. The great news is, when you’re ready, Distilling Your Dream will be here waiting for you.

Backed by my “Call Me If You’re Stuck” Guarantee

Want to see exactly what’s included?

Click “More Details” below to see the complete breakdown of: (i) everything you get, (ii) sample content, and (iii) why this kit makes sense for serious entrepreneurs.

What they’re saying…

Andrew Sacks, Startup Distillery client who loved using Distilling Your Dream DIY Business Plan Kit

Distilling Your Dream is organized, easy to read and covers virtually every question a founder may have.

Without a doubt my favorite feature was the worksheets — they helped me structure my thinking and ensure I was asking myself the right questions.”

Andrew Sacks
Cotacachi Honey Fund

Amy Coey, Startup Distillery client who loved using Distilling Your Dream DIY Business Plan Kit

“I love how this kit enables me to make small goals so I’m not too overwhelmed.

I’ve really been able to make it my own. Keeping all my notes and thoughts together as I work has helped me stay organized for such a big project.”

Amy Couey
Art Gym Collective
Michael Henszey, Startup Distillery client who loved using Distilling Your Dream DIY Business Plan Kit

“I used Diane’s Business Plan Kit with great success.

  • The kit really helped me channel the information in my head onto paper.
  • The templates were sophisticated, yet easy to use.
  • The worksheets were especially helpful.”

Michael Henszey
The Jam House

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Let’s get your amazing idea out of your head and into an actionable business plan, so you can launch a business that’s built to last.

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