DIY Business Plan Kit

Everything you need to write your business plan, from start to finish.

Distilling Your Dream DIY Business Plan Kit cover

Shows you how to write a compelling business plan for any industry.


Walk you through every step of the words and the numbers, one step at a time.


Easy-to-use to help you build a strong narrative, realistic financial projections and a persuasive executive summary.

** Includes a FREE 1-hour kickoff call — a $250 value — to get you started! **
(until available slots are filled)

Andrew Sacks

Cotacachi Honey Fund

“Distilling Your Dream is organized, easy to read, and covers virtually every question a business owner may have. Without a doubt my favorite feature was the worksheets. They helped me structure my writing and ensure I was asking myself the right questions.”

Who This Kit is For

Distilling Your Dream is a step-by-step Business Plan Kit for those who want to turn their dreams into reality, but have a limited budget.

This kit will help you:

  • Set up the key elements of your business… purposefully (rather than winging it).
  • Develop a roadmap for what you need to do and how you’ll do it.
  • Clearly explain your vision so you can attract investors and customers.

Whether you’re just starting out or you need help taking your business to the next level, you’ve come to the right place.


that no one else does:

1. Concise

This kit is as distilled as it gets. I’ve spent years boiling down the process to its essence – no fillers, artificial flavors or unnecessary extras.

2. Step-By-Step
It’s the most easy-to-follow, linear, streamlined option on the market.
3. Conversational
This kit was designed to recreate the experience I give my clients. It will feel like I’m sitting right next to you, explaining every step in plain English.
4. Real Life Examples
Chock-full of real examples that clearly explain the HOWs and WHYs behind every step, so you can arrive at the answers that help you build a growing business.
5. Accessible

I’m a real live person who’s available to you for one-on-one guidance if you need it.

** Includes a FREE 1-hour kickoff call — a $250 value — to get you started! **
(until available slots are filled)

Amy Couey

Art Gym Collective

“I love how this kit enables me to make small goals so I’m not too overwhelmed.

I’ve really been able to make it my own. Keeping all my notes and thoughts together as I work has helped me stay organized.”

Michael Henszey

The Jam House

“I used Diane’s Business Plan Kit with great success!

  • The ebook really helped me channel the information in my head onto paper.
  • The templates were sophisticated, yet easy to use.
  • The worksheets were especially helpful.”

Doing things the right way.

My all-in-one Business Plan Kit isn’t some mindless formula. It guides you one step at a time, helping you address all those issues you wish you could ignore, but know you can’t (or shouldn’t).

It helps you focus on doing things the right way so that you get things right the first time — accelerating your learning curve while avoiding expensive mistakes.

Distilling Your Dream will get you thinking about game-changing ingredients, such as:

  • Your products and services.
  • Your pricing.
  • Who your customers are, how to reach them, and why they’re going to buy from YOU.
  • How you’ll set yourself apart from the competition.
  • How much money you’ll need at the beginning so you can pay your bills (and yourself) while ensuring that you don’t run into a cash crunch.

Questions before you buy?

Wharton grad and startup expert Diane Tarshis doesn’t tell you how to write your business plan, she shows you, walking you through the process step-by-step with examples, tips, templates, and do-it-yourself worksheets.

Diane has been advising early-stage startups for decades. Her custom business plans have helped countless entrepreneurs launch successful businesses and secure funding. They also cost thousands of dollars. Distilling Your Dream is Diane’s low-cost / high-result solution for any entrepreneur who has a great idea but a limited budget.

This kit is where Diane shares all of her experience and insights – she doesn’t hold back a single thing – giving you the very same guidance she gives her clients.

Give me a call.

It doesn’t cost a thing.

Book me

(it's free!)

You Are Welcome Here.
Startup Distillery is and always will be devoted to creating a welcoming, safe, inclusive environment for colleagues, partners, and any entrepreneur who wants to turn their dream into reality. Every individual is respected, regardless of race, religion, ethnicity, gender, age, sexual identity, sexual preference, physical ability, background or culture. In other words, you are welcome here.