DIY Business Plan Kit

Whether you’re bootstrapping or looking for investors, get everything you need:
Shows you how to write a compelling business plan for any industry.

Walk you through every step of the words and the numbers, one step at a time.


Easy-to-use to help you build a strong narrative, realistic financial projections and a persuasive executive summary.


that no one else does:
1. Concise
This kit is as distilled as it gets. I’ve spent years boiling down the process to its essence – no fillers, artificial flavors or unnecessary extras.
2. Step-By-Step
It’s the most easy-to-follow, linear, streamlined option on the market.
3. Conversational
This kit was designed to recreate the experience I give my clients. It will feel like I’m sitting right next to you, explaining every step in plain English.
4. Real Life Examples
Chock-full of real examples that clearly explain the HOWs and WHYs behind every step, so you can arrive at the answers that help you build a growing business.
5. Accessible
I’m a real live person who’s available to you by the hour for one-on-one guidance if you need it.
See how the Business Plan Kit works!
Need extra help?
*These discounted rates are for DIY Kit customers only.
From My Clients
Distilling Your Dream is organized, easy to read and covers virtually every question a business owner may have. My favorite feature was without a doubt the worksheets — they helped me structure my writing and ensure I was asking myself the right questions.” Andrew Sacks

Cotacachi Honey Fund

“I used Diane’s Business Plan Kit with great success!

  • The ebook really helped me channel the information in my head onto paper.
  • The templates were sophisticated, yet easy to use.
  • The worksheets were especially helpful.
  • The personal consulting time really helped me dial in the plan and pull it all together.”
Michael Henszey

The Jam House

Give me a call.
It won’t cost a thing.


Chicago, Illinois