DIY Business Plan Kit

Everything you need to write your business plan, from start to finish.

Distilling Your Dream DIY Business Plan Kit cover

Shows you how to write a compelling business plan for any industry.


Walk you through every step of the words and the numbers, one step at a time.


Easy-to-use to help you build a strong narrative, realistic financial projections and a persuasive executive summary.

** Includes a free 1-hour consult (a $250 value) to get you started! **


that no one else does:

1. Concise

This kit is as distilled as it gets. I’ve spent years boiling down the process to its essence – no fillers, artificial flavors or unnecessary extras.

2. Step-By-Step
It’s the most easy-to-follow, linear, streamlined option on the market.
3. Conversational
This kit was designed to recreate the experience I give my clients. It will feel like I’m sitting right next to you, explaining every step in plain English.
4. Real Life Examples
Chock-full of real examples that clearly explain the HOWs and WHYs behind every step, so you can arrive at the answers that help you build a growing business.
5. Accessible

I’m a real live person who’s available to you by the hour for one-on-one guidance if you need it. Questions before you buy? Give me a ring at  (773) 871-0110 or book a free Discovery Call.

Learn more about how it works:

** Includes a free 1-hour consult (a $250 value) to get you started! **

From My Clients

Distilling Your Dream is organized, easy to read and covers virtually every question a business owner may have.

Without a doubt my favorite feature was the worksheets — they helped me structure my writing and ensure I was asking myself the right questions.”

Andrew Sacks

Cotacachi Honey Fund

“I love how this kit enables me to make small goals so I’m not too overwhelmed.

I’ve really been able to make it my own. Keeping all my notes and thoughts together as I work has helped me stay organized for such a big project.

Even without adding consulting time, Diane has shown that she really cares about my progress by checking in with me periodically. Not only does it feel good, but it makes me feel more accountable.”

Amy Couey

Art Gym Collective

“I used Diane’s Business Plan Kit with great success!

  • The ebook really helped me channel the information in my head onto paper.
  • The templates were sophisticated, yet easy to use.
  • The worksheets were especially helpful.
  • The personal consulting really helped me dial in the plan and pull it all together.”
Michael Henszey

The Jam House

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