I get it. You’re definitely not the only person who ever dreaded writing a business plan. Heck, I hear it every day from other entrepreneurs just like you who say:

• “I know I need a business plan to be taken seriously by investors, but I have no idea where to even start.”

• “I want to get all of my ideas out of my head and onto the page in an organized way, but I’m overwhelmed.”

• “I’ve heard that a good business plan saves you a ton of work and headaches down the road, but writing one seems too complicated.”

• “I want to make sure I do this right, but I can’t afford to pay a consultant to help me write my plan.”

The unfortunate truth is, most founders fail to plan. It’s why 7 in 10 startups don’t make it past five years — and it’s why I’ve made it my mission to help entrepreneurs build a foundation that paves the way for profits.

If they do manage to actually launch their business without a solid plan, they hit the Giant Wall of Reality pretty quickly.

They get stuck in “firefighter mode” — putting out whatever fires spring up that day while racing to meet the nonstop, day-to-day challenges of running their business.

They barely have time to catch their breath (or grab lunch), so forget about the big picture and thinking strategically.

Their mind is in overdrive wondering why customers aren’t buying their widgets… and wondering how much longer they can keep their head above water.

Instead of failing to plan, what if they had simply taken the time to do it right from the start?

Intentionally. Strategically. Proactively.

That’s why this kit is not just DIY. Its purpose is to make the starting-a-new-business experience accessible to virtually anyone — including YOU.

Another thing — I believe it’s our thinking that holds us back 99% of the time.

That’s why this kit was designed so that you not only walk away with a complete, actionable business plan, but learn how to think like a smart business owner.

I want this process to be easier for you.

That’s exactly why I created…

This is the exact same process I use to help my private clients turn their business dreams into reality.

Distilling Your Dream is the result of my work with countless startups over the last 20-plus years.

Since I launched Startup Distillery, I have worked with entrepreneurs in industries ranging from clean energy to consumer products, retail to food & beverage, tech of all kinds and more.

I’ve worked with startups of all sizes, too. Some were designed to remain small, while others laid the groundwork for growth.

Some chose to bootstrap, while others secured outside investors.

Still others opted for bank loans or more creative financing options.

I’ve learned a lot about what it takes to build a profitable, successful business, as well as what investors look for in a startup.

Yet in all my years of working with inspiring, passionate founders, one frustration remained: I didn’t have an effective way to help people with unlimited dedication, commitment and passion, but limited budgets.

Until now…

Modern tech has made it easy for me to share what I’ve learned in a way that won’t blow your budget.

Distilling Your Dream takes my decades of experience and puts it right in your hands. I’m giving you everything you need and not holding back a single thing.

This is the same guidance I give my private 1:1 clients — at a fraction of the investment.

And guess what?

While this is a DIY kit, you’re not on your own. As a special bonus, I include a free 45-minute SOS call with me to give you personalized help (Not to sell you anything else, but to help you!)

So if you hit a snag, you can book a call with me (as my schedule allows) to get unstuck absolutely free.

Before creating this all-in-one DIY Business Plan Kit, I did my research.

The market is flooded with cheap options that describe themselves as step-by-step and easy-to-use, just as I do.

Having bought and read many of them myself, I respectfully disagree. I designed Distilling Your Dream to offer more, which is why it costs more.

If you’re looking for the most complete, streamlined, easy-to-understand long-term solution… created by an expert with 20-plus years of real startup experience, then Distilling Your Dream is the best choice for you.

• You want to turn your passion into a successful business — and you know you need a plan to do it.
• You’re brand new to this, and you want to do things the right way.
• You want to accelerate your learning curve and avoid expensive mistakes.
• You want to clearly communicate your vision, so you can attract investors, customers, partners — even employees.
• You want to hit the ground running when you launch, anticipate challenges and save yourself a lot of heartache.
• You want a step-by-step, custom roadmap for launching a growing, profitable business — without a 4- or 5-figure price tag.

Diane here. Real person. Hi 👋

Look, I get it. Writing your business plan can be tricky. While I’ve done everything in my power to make the process as simple as possible with this kit, you may get stuck.

Totally normal. So I want you to call me if you get stuck. Seriously, I will give you my phone number. Or you can take advantage of the free 45-minute call you get as a bonus with your purchase. (Available until my calendar gets unsustainably booked-up.)