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How to Interview Customers to Get the Critical Market Data You Need

Customer Personas: What They Are (and Why They’re Indispensable)

5 Steps to Finding Your Target Customers

The Secret to Getting It Right the First Time

Launching a Business? Don’t Skip This One Thing

3 Things That Can Sabotage Your Startup

Are Business Plans a Waste of Time?

How to Forecast Revenues and Expenses for Realistic Financial Projections

The Sources & Uses of Funds Spreadsheet: What You Need to Know