Blog
Periodic shots of practical advice.
Welcome! I’m Diane.
I give entrepreneurs the clarity and guidance they need to build businesses designed for long-term success. For 20-plus years I’ve been helping all kinds of clients in all kinds of industries — and I’d love to help you, too :-)
P.S. — If you prefer audio, you can listen to my posts on the podcast platform of your choice at pod.link/startupdistillery.
7 Business Plan Blunders You Need to Avoid
Most entrepreneurs write business plans because they have to — either to raise money from investors or to obtain a bank loan. But to successfully secure outside funding, your business plan has to be strong. Very strong. Because a business plan is a bit of a...
Stop Worrying About the Other Guy
Way back when, I was walking down Chicago’s super-hip stretch of Milwaukee Avenue in Wicker Park, and my friend pointed out some recent changes that were happening to the menu at Red Mango. For those of you who aren’t familiar, Red Mango is a national frozen...
What If I Don’t Want To “Scale” My Business?
Everyone wants to grow their business over time, but not everyone necessarily wants to scale their business. “Scaling” is a buzzword you hear all the time in startup circles (and the media). They talk about it as if it’s the ultimate goal — the thing you should...
Why Now is the Perfect Time to Start a Business
When we think of starting a business, we often envision economic boom times. Bull markets, investors handing out money like cheap beer at a frat party... it’s easy to think of taking the leap when times are good. When times aren’t so good, our instinct is to...
Advice I’m Giving Right Now: Breaking Down Big Goals Into Baby Steps
“A journey of a thousand miles begins with a single step.” — Lao Tzu “You can break that big plan into small steps and take the first step right away.” — Indira GandhiAdvice I’m Giving Right Now is a series where I share with you the real advice I’m giving...
During the Pandemic, Focus on What You CAN Do
And here's the transcript...Hi, everyone. I’ve decided to try something a little different this month (so bear with me). I wanted to make this month’s post more personal since I think it’s safe to say that we’re all reeling from the effects of the coronavirus...
The Difference Between Profit & Loss and Cash Flow Projections
Profit and cash are not the same thing. Even if you aren’t a numbers person, as a business owner it’s important that you understand the differences between a profit and loss statement* and a cash flow statement. For starters, profit and cash are not the same...
Financial Projections Explained (Even If You’re Not a Numbers Person)
If you missed my post on financial vocabulary for people who hate numbers, I recommend starting there. It’s where I explain financial terms in plain, easy-to-understand English.Numbers not your fave? Perhaps you’re the kind of person who would rather avoid this...
Financial Vocabulary for People Who Hate Numbers
Hate numbers? You are not alone. Almost everyone has an irrational fear or two, whether it’s snakes, dentists or small enclosed spaces. Usually not too big a deal... except when you’re an entrepreneur with a numbers phobia. But figuring out how much money...
Advice I’m Giving Right Now: How to Start a Business and Keep Your Day Job
Today I'm launching an occasional series where I share real, actionable advice I'm giving to entrepreneurs just like you. Working with startups as long as a I have, there are some questions that pop up again and again. So when I’m working with someone in a way...
3 Alternative Funding Options for Your Startup
Even though I’m a big believer in bootstrapping, sometimes there’s just no avoiding the need to raise capital. Most entrepreneurs immediately think: investors. But that’s not your only choice — and it may not even be the best choice for you and your company....
3 Times When Taking On Investors Makes Sense
Just because everyone talks about investors as the be-all end-all doesn’t mean you need them to build a successful business. (Pssst! You’re usually better off without them.) Nonetheless, there’s no denying that certain situations call for a pile of cold, hard...
The Downside of Professional Investors
When you’re starting a business, finding investors may seem like the answer to all your problems. But in many cases there are downsides. It’s not that I don’t believe in the value of investors, because I do. But not right away. It’s far better to bootstrap as...
3 Things Every Startup Needs
Imagine a stool with only one or two legs. Pretty wobbly. Just as every stool needs three legs to keep from falling over, so, too, does your startup. That’s why you need these three elements to start off on the right foot. Each has a crucial role to play. 1....