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Hi, I’m Diane. I help entrepreneurs like you distill their ideas into growing businesses, one step at a time. How do I do that? By helping make “the hard parts” easy, and making it simple to figure out what you should be focusing on NOW. I’ve been doing this for over 20 years for all kinds of clients in all kinds of industries — and I’d love to help you, too :-) By joining my list you’ll get straight talk and practical tips, including:
  • Advice I’m giving my clients right now.
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  • Guidance that keep you moving forward.
Keep scrolling for recent posts or see all of my posts here.

Check out some recent posts…

Want to Hook Investors? Do These 2 Things

Want to Hook Investors? Do These 2 Things

  When it comes to attracting investors, it takes more than painting a rosy financial picture. Investors need to be romanced. Investors are people like you and me. Contrary to what you might think, investors aren’t calculators that only care about the numbers —...

How to Interview Customers to Get the Critical Market Data You Need

How to Interview Customers to Get the Critical Market Data You Need

  Figuring out who your target customers are can be hard — that’s why I like creating customer personas that accurately reflect what your target customers want, need, struggle with and hope for. With a good set of personas in hand, your startup’s odds of success...

Customer Personas: What They Are (and Why They’re Indispensable)

Customer Personas: What They Are (and Why They’re Indispensable)

  Need help finding customers? Not sure who they are or where they hang out? Your first step is to focus on identifying your target customers, and part of that process involves creating something called a customer persona. If you’ve never heard of it, not to...