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Hi, I’m Diane. I help startup entrepreneurs like you build your business, step by step, until you’re making the kind of money you want to make.
How do I do that? By helping make “the hard parts” easy for you and by making it simple to figure out what you should be focusing on NOW.
For more than 20 years I’ve been helping clients from around the globe, and I’d love to help you, too.
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Thanks for visiting Startup Distillery! Scroll a bit further to check out some recent posts.
Financial Vocabulary For People Who Hate Numbers
Hate numbers? You are not alone. Almost everyone has an irrational fear or two, whether it’s snakes, dentists or small enclosed spaces. Usually not too big a deal... except when you’re an entrepreneur with a numbers phobia. But figuring out how much money...
Customer Personas – Part 2: How to Find Out What Your Customers Actually Want
Figuring out who your target customers are can be hard. That’s why I like customer personas (especially the customer interviews). They’re invaluable when it comes to understanding what customers actually want and need. And let’s be frank, knowing your customer...
Customer Personas – Part 1: What They Are, What They’re Not and Why They’re So Valuable
What are customer personas? Are they imaginary customers? What’s the big deal – why do I need them?Think you already know all about customer personas? You may want to think again. Most entrepreneurs believe that creating a persona is simply a matter of thinking...